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by Patrick Roosenberg on Jul 29, 2022 3:57:03 PM
The J.D. Power Auto Financing team is unveiling one more glimpse of the data before the U.S. Dealer Financing Satisfaction Study publishes on August 4, 2022. Our last sneak peek discussed the importance of using dealer preferred channels of communication. In this final, pre-publish preview we share the year-over-year changes from the 2021 study.
2022 J.D. Power U.S. Dealer Financing Satisfaction Study
In the 2021 J.D. Power US Dealer Financing Satisfaction Study, captive lenders and their bank competitors were nearly identical in satisfaction scores with captive lenders having a slight edge. After surveying over 3,500 dealers, banks have made substantial improvements in 2022, with a 14-point increase in satisfaction year-over-year.
Banks also significantly improved year-over-year on the factors that drive overall satisfaction, including the funding process, the most heavily weighted factor, by 22-points.
Key Findings and Press Release
The J.D. Power U.S. Dealer Financing Satisfaction Study is the most in-depth, independent survey of automotive dealer personnel and their evaluations of captive and non-captive financing providers. J.D. Power will issue a press release with rankings and key findings on August 11, 2022.
Enjoy the Sneak Peek?
Subscribing clients will receive early access to the data on August 4, 2022, and J.D. Power will issue a press release with rankings and key findings on August 11, 2022. Join our mailing list to see additional previews of the data. Contact your J.D. Power representative or email autofi@jdpa.com to discuss how these findings impact your business.