Financial Services

Online Auto Financing Research Has Increased


Consumer Finance Satisfaction Study is Coming Soon

Findings from the 2022 U.S. Consumer Financing Satisfaction Study will publish within PowerSource on November 3, 2022. J.D. Power is unveiling a glimpse of the data ahead of issuing a national press release with rankings and key findings on November 14, 2022.

The Way Consumers Research Auto Financing has Changed

More Auto Financing customers research online prior to financing their vehicle.

  • Year-over-year, the rate of research increased significantly for all lenders, however, the increase is higher among Captive customers (+8% YoY) than Non-Captive customers (+3% YoY)
  • Non-captive customers indicate researching significantly more than Captive (53% vs 49%)  

Build a Website that Attracts and Retains

What lender actions are prompting customers to research and what is that research driving customers to do? Are more customers applying for preapproval or fully securing financing online? What are best in class websites providing current and potential customers?

Understanding these questions provides a blueprint for lenders to build websites that recapture current customers and conquest new ones.

Want access to this study?

Subscribing clients will receive early access to the data on November 3, 2022, and J.D. Power will issue a press release with rankings and key findings on November 14, 2022. Purchasing a subscription is quick and simple, contact us to get started.

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J.D. Power, the leader in Automotive Financing Intelligence.

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