According to the J.D. Power 2020 U.S. Financial Advisor Satisfaction Study, Financial Planning software remains the single most important technology tool for advisors, with 72% rating it as Very Important. Despite the proliferation of new technologies competing for firms’ investment, Financial Planning platforms are most frequency named (49%) as the top priority technology investment by FAs, with portfolio management (40%) and CRM (34%) second and third respectively.
The J.D. Power U.S. Financial Advisor Satisfaction Study helps wealth management firms understand how effectively profiled firms are servicing their affiliated financial advisors - employee advisors and independent advisors. Delivering a financial advisor experience that maximizes both loyalty and productivity is critical for success, given the risk of dissatisfied advisors taking your firm’s clients to a competitor. Pinpoint the factors that matter most to independent and employee advisors and what drives their satisfaction. The 2021 study will publish in early July. Join our mailing list to get updates on the study publish and results.