Financial Services

Financial Advisors & AI - Low Use but High Value

Recently, an article entitled "Less Than a Third of Wealth Managers Scaling AI Across Their Businesses" in ThinkAdvisor cited Accenture research findings that highlight the challenges of AI execution. However, there is also evidence of value already being delivered to advisors.
Eighty-six percent of financial advisors from the 2020 J.D. Power U.S. Financial Advisors Satisfaction Study that used firm provided AI technologies to help anticipated client needs indicated they were either very or somewhat valuable. Read more about the findings in the full press release

About the J.D. Power U.S. Financial Advisors Satisfaction Study

The J.D. Power U.S. Financial Advisor Satisfaction Study helps wealth management firms understand how effectively profiled firms are servicing their affiliated financial advisors. Delivering a financial advisor experience that maximizes both loyalty and productivity is critical for success, given the risk of dissatisfied advisors taking your firm’s clients to a competitor. This study helps firms to understand and leverage the dynamics that drive satisfaction among different types of advisors.

  • Employee advisors - those who are employed by an investment services firm
  • Independent advisors - those who are affiliated with a broker-dealer but operate independently

We pinpoint the factors that matter most to independent and employee advisors and what drives their satisfaction. This study sets a quality benchmark for the industry, and provides a thorough understanding of the needs, expectations, and desires of today’s advisors.

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