In the 2020 J.D. Power Wealth Management Mobile App Satisfaction Study, Robinhood performed much better than traditional online brokerage rivals on ease of trading, with 75% of Robinhood clients rating trading on their app as “very easy”, top among all firms. Conversely, just 61% of Robinhood clients said they receive alerts that help them make trading decisions, well below average. Firms need to strike the right balance between ease of use and helping their clients make smarter, better informed decisions. Read the full press release here.
About the J.D. Power Wealth Management Mobile App Satisfaction Study
The J.D. Power Wealth Management Mobile App Satisfaction Study evaluates full-service and self-directed investor satisfaction with wealth management mobile apps. This study was created in order to identify opportunities to improve the mobile wealth app experience for personal brokerage clients.
We pinpoint the factors that matter most to investors using digital channels and what drives their satisfaction. This study sets a quality benchmarks for the industry, and provides a thorough understanding of the digital needs, expectations, and desires of today’s full-service and self-directed investors.
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