Why are Many Utilities Not Embracing Mobile Apps?

Jonathan Sundberg, director of digital solutions at J.D. Power, recently sat down with T&D World to discuss the state of customer satisfaction in the utilities digital space. 

"Mobile apps have emerged as a major customer satisfaction factor during the past few years, significantly affecting how players in the utility industry engage with their communities of interest. For the growing number of consumers who use their mobile devices to manage almost all aspects of their personal and professional lives, the absence of easy-to-use and feature-rich apps can not only lead to disappointment but to dissatisfaction that can affect how utilities achieve their long-term business objectives.

Although momentum toward mobile app adoption in the utility sector is building, 33% of the largest utility providers in the country still do not offer digital methods of engagement. In this author’s opinion, this is inexcusable. Many utilities are missing out on an app revolution."

Click here to read the full article, including details about which utilities are exceling in mobile app satisfaction.

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