In March 2022, Mercedes-Benz announced it stands behind its SAE Level 3 automation technology, accepting liability for any collisions or crashes caused by technological malfunctions in the manufacturer’s vehicles.
To get a comprehensive view of how this impacts multiple industries, we gathered these J.D. Power experts from the automotive, insurance, and technology sectors:
Kristin Kolodge, Vice President of Auto Benchmarking and Mobility Development
Ian Greenblatt, Managing Director & General Manager and Technology/Media/Telecom Practice Lead
Marty Ellingsworth, Executive Managing Director of P&C Insurance Intelligence Group
They discussed what this means about the future of SAE Level 3 technology and liability and what needs to be done to overcome consumer reluctance and concerns about next-level vehicle automation.
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