Auto Insurance Acquisition vs. Retention: What Gets Customers to Stay?

While price can be a critical factor for a customer looking to purchase a new auto insurance policy, it's importance to the customer falls over the life of the policy. What factors rise to the top as key determinants for retaining their business?

Do your customers see you as a low cost option or a value-add partner?

Ensure your organization is looking beyond acquisition and focusing on the critical servicing factors that impact your customers' decisions to stay or shop.

For more insight into what customers are looking for from their insurer and what leading carriers are doing to identify, attract and retain their ideal customer, join the insurance intelligence mailing list or contact us today.