Auto Insurance Shopping Trend: Millennials

Through our Auto Insurance Loyalty Indicator & Shopping Trends (LIST), we're able to explore a daily, competitive view of auto insurance shopping and loyalty behavior for the top carriers in the national and state-level markets. For the last several quarters, we've been sharing trends with the market through our Quarterly LIST Reports. As we were finalizing our Report for 2022 Q1, we decided to take a closer look at shopping trends for specific demographics. We wanted to know:

• How many customers in that segment shopped for auto insurance in the month of March?
• Which brand had the highest quote volume for this segment?
• How many switched?
• Which brand won the most new business?

We pulled the data for 4 market segments, and we're excited to share the results! First up, we're taking a look at Millennials. Check out our infographic where we reveal the trends we saw for this segment in the month of March.

Coming up next: auto insurance shopping trends for Gen Z. Stay tuned...