---
title: "Auto Insurance Shopping Trend: Gen Z"
description: Want to know how a specific market segment is shopping for auto insurance?
---

[Global Business Insights ](https://blog.jdpa.com/globalbusinessinsights)

# [Auto Insurance Shopping Trend: Gen Z](https://blog.jdpa.com/globalbusinessinsights/auto-insurance-shopping-trend-gen-z)

 Written by [Marketing Team](https://blog.jdpa.com/globalbusinessinsights/author/marketing-team) | May 4, 2022 3:30:00 PM

Through our [Auto Insurance Loyalty Indicator & Shopping Trends (LIST)](https://www.jdpower.com/business/loyalty-indicator-shopping-trends), we're able to explore a daily, competitive view of auto insurance shopping and loyalty behavior for the top carriers in the national and state-level markets. Last week we segmented our data to explore [shopping trends for Millennials](https://blog.jdpa.com/globalbusinessinsights/auto-insurance-shopping-trend-millennials), and this week, we'll be focusing in on Gen Z:

- How many customers in that segment shopped for auto insurance in the month of March?
- Which brand had the highest quote volume for this segment?
- How many switched?
- Which brand won the most new business?

Check out our infographic where we reveal the trends we saw for this segment in the month of March.

 

 

*Coming up next: auto insurance shopping trends for Active Military and Reserves. Stay tuned...*

 

[View full post](https://blog.jdpa.com/globalbusinessinsights/auto-insurance-shopping-trend-gen-z)

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