What to Expect as Media Moguls Head to Sun Valley Amid Epic Tumult and Opportunity

Will harsh economic times dampen deal-making enthusiasm at the annual Allen & Co. conference? Don’t count on it, experts tell TheWrap.

“A billionaire, a media mogul and a CEO walk into a bar” may sound like the start of a bad joke, but it’s more fact than fiction as top-level executives flock to Idaho this week for investment firm Allen & Co.’s annual Sun Valley Media Conference.

The long-running event — which brings together high-powered kingmakers and lever-pullers across the technology, media and entertainment sectors including Rupert Murdoch, Warner Bros. Discovery CEO David Zaslav, Apple CEO Tim Cook, Meta CEO Mark Zuckerberg, Tesla and SpaceX CEO Elon Musk, current Disney CEO Bob Chapek among others — officially kicks off Wednesday amid tumultuous times.

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