It’s Clear: Windows and Patio Doors Customers More Satisfied with a Personalized Purchase Process

Adding a personalized touch to the window and patio door purchasing experience—from the product and shopping to delivery and installation—will provide the differentiation manufacturers and retailers need to set themselves apart from the competition, according to the J.D. Power 2022 U.S. Windows and Patio Doors Satisfaction Study,^SM released today. Overall satisfaction is 854 (on a 1,000-point scale) for the manufacturer segment and 844 for the retail segment, down 9 and 16 points from 2021, respectively.

“Window and patio door shopping is often a large investment and can be difficult for customers to know which brands to consider and where to make the purchase,” said Christina Cooley, director of home intelligence at J.D. Power. “Manufacturers and retailers that personalize the experience will see higher overall satisfaction scores. Driving an engaging environment that brings awareness to how customers can customize their windows, as well as proactive communications to set realistic expectations and educate customers will go far in this industry. Customers will be willing to invest more when they have this type of experience.”

Read the full press release for key findings and brand rankings >