Appliance retailers and brands are facing supply chain and labor shortage challenges head-on by focusing on the customer experience, setting expectations and following through, according to the J.D. Power U.S. 2022 Appliance Satisfaction Study,SM released today. The study also shows that 94% of appliances were delivered on the date and time promised.
“Across the majority of appliance segments, there is a greater consideration of multiple brands,” said Christina Cooley, home intelligence lead at J.D. Power. “Given inventory challenges, brands have a greater opportunity to capture new customers and the same opportunity exists for appliance retailers. Overall satisfaction is up in all areas for appliance retailers, which is impressive despite the labor and supply chain issues. Brands and retailers that continue to focus on supporting the customer through the shopping, purchase, and life cycle of the product will be able to establish a loyal and growing customer base.”
Read the full press release for key findings and brand rankings >
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