Global Business Insights

Mercedes-Benz Takes Legal Responsibility for Its Level 3 Technology

Written by Marketing Team | Jun 22, 2022 4:04:09 PM

In March 2022, Mercedes-Benz announced it stands behind its SAE Level 3 automation technology, accepting liability for any collisions or crashes caused by technological malfunctions in the manufacturer’s vehicles.

To get a comprehensive view of how this impacts multiple industries, we gathered these J.D. Power experts from the automotive, insurance, and technology sectors:

  • Kristin Kolodge, Vice President of Auto Benchmarking and Mobility Development
  • Ian Greenblatt, Managing Director & General Manager and Technology/Media/Telecom Practice Lead
  • Marty Ellingsworth, Executive Managing Director of P&C Insurance Intelligence Group

They discussed what this means about the future of SAE Level 3 technology and liability and what needs to be done to overcome consumer reluctance and concerns about next-level vehicle automation.

Read their article at Wards Auto >