With nationwide drug shortages throughout the first quarter of 2024, pharmacies are at a crossroads. As drug shortages grow, so does the impact on customers.
The Human Element
The good news? 36% of customers say they choose their pharmacy because of the “great personnel,” showing that the human element of a pharmacy is more important than ever.
Pharmacies can help customers navigate through drug shortages by providing honest communication and useful guidance and advice throughout the shortages and beyond.
What Can Pharmacies Do?
Pharmacies have little ability to change the market dynamics that cause drug shortages, but they can:
The Importance of Trust
Trust is a pivotal factor in driving pharmacy loyalty and satisfaction, and is critical when facing difficult conversations about medication shortages.
Understanding what pharmacy customers expect from their interactions is key to delivering a great customer experience.