Marketing Team

Marketing Team

The Global Business Intelligence (GBI) Marketing Team is lead by Carolyn Kibat, Director of Marketing Automation & Strategy, who focuses on the Insurance, Healthcare, and Customer Service segments; Nicole Rawson, Senior Marketing Specialist, who leads the Telecom, Media & Technology and Retail segments; Sarah Baggett, Senior Marketing Specialist, who manages the Utilities and Travel & Hospitality segments; and Leah Spitz, Marketing Specialist, who supports the GBI industry marketing leads on special projects. Connect with the GBI Marketing Team members here: https://hub.jdpower.com/meet-the-gbi-marketing-team.

Posts by Marketing Team

Don’t Hang Up! Why Phone Support is Crucial to Customer Service
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Don’t Hang Up! Why Phone Support is Crucial to Customer Service

May 22, 2024 8:00:00 AM 1 min read
Nailed it! How Improved In-Store Service is Boosting Home Improvement Sales
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Nailed it! How Improved In-Store Service is Boosting Home Improvement Sales

May 10, 2024 8:16:12 AM 2 min read
Why the Right Commercial Member Health Plan Data Matters
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Why the Right Commercial Member Health Plan Data Matters

May 8, 2024 9:53:41 AM 1 min read
Is Anyone Listening?
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Is Anyone Listening?

Apr 22, 2024 8:00:00 AM 1 min read
3 Strategies to Combat Declining Digital Satisfaction
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3 Strategies to Combat Declining Digital Satisfaction

Mar 21, 2024 10:00:00 AM 1 min read
Good isn't Good Enough
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Good isn't Good Enough

Mar 14, 2024 10:00:00 AM 2 min read
Reducing Customer Effort is Critical to Satisfaction
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Reducing Customer Effort is Critical to Satisfaction

Feb 23, 2024 2:31:55 PM 2 min read
Four Ways to Overcome Member Health Plan Challenges
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Four Ways to Overcome Member Health Plan Challenges

Feb 13, 2024 11:31:00 AM 1 min read
Modernizing Research Design: The Poor-to-Perfect Scale for Utilities Studies
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Modernizing Research Design: The Poor-to-Perfect Scale for Utilities Studies

Jan 23, 2024 2:26:39 PM 2 min read
Modernizing Research Design: The Modular Approach for Utilities Studies
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Modernizing Research Design: The Modular Approach for Utilities Studies

Dec 7, 2023 8:42:11 AM 2 min read