The Power of Appeal for 5 Influential Utility Brands

The future of a successful energy transition lays at the doorstep of strong and influential utility brands. This transition requires the public to act, and adopt new energy innovations, change their consumption patterns, and support updating infrastructure- among many other transition imperatives.  The public will only follow companies they respect and want to do business with. 

The J.D. Power 2024 U.S. Utility Brand Appeal Index Study recognized the brands consumers identified as the most appealing electric utilities to do business with. These utilities epitomize what it takes to engage and appeal to customers in today’s evolving energy landscape. The electric utilities with the most appealing brands in their region are:

• PSE&G
• EPB
• Clark Public Utilities
• WPS
• Walton EMC

What are these Brands Doing to Achieve Industry Excellence?

The U.S. Utility Brand Appeal Index Study finds that high-performing utilities have developed strong customer trust. Customers indicated that they perceive these brands to be energy experts. In addition, the most influential and appealing utility brands also have highly capable management teams with the ability to leverage opportunities across today’s energy landscape. Further, the most appealing utilities are viewed as being more dedicated to quality service.

How can Utilities Leverage their Brand Strength?

Utilities with strong Brand Appeal are able to:

Support regulator initiatives as they garner public sentiment:

Become responsible community citizens:

Impress peers by building customer value:

Excite stakeholders with the strength of their management talent:

Set the bar for quality service:

Utilities, customers and regulators all benefit from strong Brand Appeal. These utilities serve the public and the public expresses appreciation in return. This relationship helps give these brands the power to lead the on-going energy transition and innovation.

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