Bundle Fumble? Rising Auto Insurance Premiums are Killing Home Bundles

The future of the home and auto insurance bundle, once a mainstay of property and casualty (P&C) insurance customer retention and lifetime value strategies, has come into question as legions of customers have started to break-up their polices. According to the J.D. Power 2022 U.S. Home Insurance Study,^SM released today, rapidly rising auto insurance premiums are largely to blame for potential defection among bundlers.

“Sky-high auto loss costs and resultant auto premium increases are creating ripple effects throughout the insurance industry and, as a result, one area that is being severely disrupted is the home and auto insurance bundle,” said Robert M. Lajdziak, director, global insurance intelligence at J.D. Power. “Homeowners, and particularly bundlers, have traditionally been less price-motivated than the typical monoline auto customer, but we are beginning to see cracks in that  foundation. That puts the focus for insurers squarely on the overall brand experience their customers are receiving—across all lines—and on understanding how changes in one area, such as telematics adoption in an auto policy, can affect the entire customer journey.”

Read the full press release for key findings and brand rankings >