When retailers prime today’s in-store paint shopper with a foundation of knowledge and excellent customer service, satisfaction increases. Almost half (49%) of interior and 47% of exterior paint shoppers physically went to a store to do research before purchasing paint, according to the J.D. Power 2022 U.S. Paint Satisfaction Study, released today.
“With the do-it-yourself trend continuing, there’s a huge opportunity for retailers and brands to partner and focus on training salespeople, despite the challenges of high turnover and supply chain issues,” said Christina Cooley, director of the home and retail intelligence practice at J.D. Power. “The best way retailers and paint brands can meet the needs of paint shoppers who rely on in-store guidance and support during their purchase is to differentiate themselves through their staff and the experience they provide.”
Read the full press release for key findings and brand rankings >