Group Life Insurance Carriers Can Improve Policyholder Engagement and Education

After an unprecedented two years, consumers are thinking about their group life insurance coverage beyond what their employers may offer. Engagement and education fueled by solid communications is important to policyholders, according to the J.D. Power 2022 U.S. Group Life Insurance Study,SM released today. In fact, group life insurance satisfaction is at least 21 points higher (on a 1,000-point scale) than individual life insurance satisfaction[1] across all comparable factors, except interaction.

"One-on-one communication is a great opportunity for group life carriers to increase customer satisfaction,” said Robert Lajdziak, director of global Insurance intelligence at J.D. Power. “For instance, only 57% of policyholders completely understand their policy coverage, which boils down to lack of representative engagement and education.”

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