Auto shoppers in America are more likely than ever before to consider buying a fully electric vehicle (EV), and new EV entries are responsible for much of the added consideration. These new entries, many from long-established vehicle manufacturers, are turning EV skeptics into likely EV considerers, according to the J.D. Power 2022 U.S. Electric Vehicle Consideration (EVC) Study,SM released today.
The percentage of shoppers who say they are "very likely" to consider an EV for their next purchase or lease climbs to 24%, four percentage points higher than a year ago. Several factors are at work in prompting the increase, but the introduction of new electric models—some of which are in an important and largely untapped segment such as pickup trucks—is a primary reason for the increased consumer interest.
Read the full press release for additional key findings and brand rankings >