A Formula for EV Sales Success

The J.D. Power 2024 U.S. Electric Vehicle Experience (EVX) Ownership Study released February 27, 2024, providing automakers with a formula for understanding why people buy an electric vehicle by leveraging feedback from real EV customers. Our data includes both the purchase criteria and drivers of a positive EV experience.

Mass Market Vehicles

Why did people buy an electric vehicle?

• Model design and styling
• Expected lower running costs
• Battery/driving range

What makes them happy about owning their EV?

• Vehicle quality and reliability
• Driving enjoyment
• Interior and exterior styling

Premium Vehicles

Why did people buy an electric vehicle?

• Driving performance
• Battery/driving range
• Tax credits or other incentive programs for the vehicle

What makes them happy about owning their EV?

• Perceived cost of ownership
• Battery range
• Availability of public charging