A Formula for EV Sales Success

1 min read
Aug 13, 2024 10:26:07 AM
A Formula for EV Sales Success
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The J.D. Power 2024 U.S. Electric Vehicle Experience (EVX) Ownership Study released February 27, 2024, providing automakers with a formula for understanding why people buy an electric vehicle by leveraging feedback from real EV customers. Our data includes both the purchase criteria and drivers of a positive EV experience.

24 EVX-O Campaign EMAIL Graphic v1-1

Mass Market Vehicles

Why did people buy an electric vehicle?

  • Model design and styling
  • Expected lower running costs
  • Battery/driving range

What makes them happy about owning their EV?

  • Vehicle quality and reliability
  • Driving enjoyment
  • Interior and exterior styling
Premium Vehicles

Why did people buy an electric vehicle?

  • Driving performance
  • Battery/driving range
  • Tax credits or other incentive programs for the vehicle

What makes them happy about owning their EV?

  • Perceived cost of ownership
  • Battery range
  • Availability of public charging

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