---
title: Streamline Your Cross-Tier Local Advertising Strategy
description: Optimize cross-tier local advertising with AI-powered tools from The Trade Desk's Kokai platform, enhancing efficiency for OEMs, dealer groups, and dealerships.
---

[Summit Blog ](https://blog.jdpa.com/summit-blog)

# [Streamline Your Cross-Tier Local Advertising Strategy](https://blog.jdpa.com/summit-blog/streamline-your-cross-tier-local-advertising-strategy-guide)

 Written by [The Trade Desk](https://blog.jdpa.com/summit-blog/author/trade-desk) | 12/8/25 1:00 PM

 

OEMs, dealer groups, and local dealerships each have unique advertising goals, but may be targeting the same car shopper. The Trade Desk’s Kokai platform experience helps automotive marketers unify planning, buying, and optimization across tiers, reducing complexity and improving efficiency.

With tools for omnichannel campaigns, geo-based planning, and AI-powered optimization, national brands can maintain visibility, dealer groups can scale regionally, and local dealerships can launch campaigns quickly — all from one workflow. [Continue reading the original post here >](https://www.thetradedesk.com/resources/how-automotive-marketers-can-streamline-local-advertising-across-tiers)

*The views and opinions expressed in this blog are those of the sponsor and do not reflect the views, opinions, or positions of J.D. Power.*

[View full post](https://blog.jdpa.com/summit-blog/streamline-your-cross-tier-local-advertising-strategy-guide)

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