OEMs, dealer groups, and local dealerships each have unique advertising goals, but may be targeting the same car shopper. The Trade Desk’s Kokai platform experience helps automotive marketers unify planning, buying, and optimization across tiers, reducing complexity and improving efficiency.
With tools for omnichannel campaigns, geo-based planning, and AI-powered optimization, national brands can maintain visibility, dealer groups can scale regionally, and local dealerships can launch campaigns quickly — all from one workflow. Continue reading the original post here >
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