Why the Right Commercial Member Health Plan Data Matters

In 2023, overall satisfaction with Commercial Member Health Plans was down -13 points YOY, driven by declines in satisfaction for:

• Customer service (-33)
• Coverage and benefits (-20)
• Provider choice (-16)
• Information and communication (-16)

While declines are not ideal, they can often be rectified through leveraging the right data and insights. The J.D. Power Commercial Member Health Plan Study measures satisfaction among nearly 35,000 members of 147 health plans in 22 regions throughout the United States. The study provides subscribers with access to the insights and tools needed to gain a comprehensive, in-depth understanding of how their health plan is performing and to identify key areas needing improvement.

Collecting data on your own brand is only part of the story. In order to create a strategy that can move the needle, you need insight into your brand, your competitors and the industry as a whole.

The J.D. Power Commercial Member Health Plan Study can help you to:

1. • Obtain voice of the customer competitive intelligence data and insights from your regional competitors 
   • Gain clarity on your organization’s performance strengths, gaps, and opportunities relative to your competition and the top performing organization in your region
   • Gain line-of-sight to year-over-year trends within your organization, your competitors, and the industry
   • Understand weighted key drivers to know where to focus your efforts to accelerate performance improvement, thereby optimizing your company’s overall customer satisfaction
   • Obtain key insights and best practices from customer experience exemplars in other industries 

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