---
title: How to Make a Splash as a Water Utility
description: Water utilities that pay attention to their customers needs and wants are better positioned to garner support for infrastructure improvements. Learn more.
---

[Global Business Insights ](https://blog.jdpa.com/globalbusinessinsights)

# [How to Make a Splash as a Water Utility](https://blog.jdpa.com/globalbusinessinsights/how-to-make-a-splash-as-a-water-utility)

 Written by [Marketing Team](https://blog.jdpa.com/globalbusinessinsights/author/marketing-team) | Apr 20, 2022 11:45:00 AM

The water industry faces ever-increasing needs for infrastructure investments, making customer support imperative. Water utility companies need to stay up to date regarding their customers’ needs and expectations.  

 Utilities that understand their customers' attitudes, behaviors and preferences are better able to target performance improvement initiatives that can increase overall customer satisfaction and garner support for infrastructure improvements.

How do you reach your customers?  How do you know what their behaviors and preferences actually are?

The J.D. Power Utilities Insights team has created a water utility resource page to help you make a splash with your customers.

[Test your water knowledge](https://g14a2q3wst9.typeform.com/2022waterquiz), learn about the difference drinking tap water can make to customer satisfaction, understand how key performance indicators like water quality are impacting your bottom line, and more by [visiting the resource site](https://hub.jdpower.com/2022-water-utility-residential-customer-satisfaction-study).  

[View full post](https://blog.jdpa.com/globalbusinessinsights/how-to-make-a-splash-as-a-water-utility)

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