Marketing Team

Marketing Team

The Global Business Intelligence (GBI) Marketing Team is lead by Carolyn Kibat, Director of Marketing Automation & Strategy, who focuses on the Insurance, Healthcare, and Customer Service segments; Nicole Rawson, Senior Marketing Specialist, who leads the Telecom, Media & Technology and Retail segments; Sarah Baggett, Senior Marketing Specialist, who manages the Utilities and Travel & Hospitality segments; and Leah Spitz, Marketing Specialist, who supports the GBI industry marketing leads on special projects. Connect with the GBI Marketing Team members here: https://hub.jdpower.com/meet-the-gbi-marketing-team.

Posts by Marketing Team

Modernizing Research Design: The Poor-to-Perfect Scale for Utilities Studies
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Modernizing Research Design: The Poor-to-Perfect Scale for Utilities Studies

Jan 23, 2024 2:26:39 PM 2 min read
Modernizing Research Design: The Modular Approach for Utilities Studies
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Modernizing Research Design: The Modular Approach for Utilities Studies

Dec 7, 2023 8:42:11 AM 2 min read
Exploring the Future of Customer Service
Exploring the Future of Customer Service

Exploring the Future of Customer Service

Sep 26, 2023 8:43:27 AM 3 min read
The Opportunity for Excellence
The Opportunity for Excellence

The Opportunity for Excellence

Sep 14, 2023 5:06:48 PM 4 min read
The Customer Service Revolution
The Customer Service Revolution

The Customer Service Revolution

Sep 8, 2023 4:47:43 PM 3 min read
Navigating the Customer Experience Battlefield
Customer Experience Battlefield

Navigating the Customer Experience Battlefield

Aug 31, 2023 8:30:00 AM 3 min read
How to Cultivate a Customer-Driven Foundation
Customer-Driven Foundation

How to Cultivate a Customer-Driven Foundation

Aug 16, 2023 11:05:58 AM 4 min read
From Ordinary to Extraordinary, Creating Stand-Out Customer Experiences
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From Ordinary to Extraordinary, Creating Stand-Out Customer Experiences

Aug 9, 2023 7:30:00 AM 3 min read
Mind the Advice Gap
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Mind the Advice Gap

Jul 25, 2023 9:11:56 AM 4 min read
The Future of Customer Service: Top Trends that Can’t be Ignored
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The Future of Customer Service: Top Trends that Can’t be Ignored

Jul 19, 2023 6:00:00 AM 2 min read