8% of new-vehicle shoppers who have NEVER ridden in an EV are "Very Likely" to consider making an EV purchase when they next buy a vehicle.
This is probably not surprising. But the part that is? 22% of new-vehicle shoppers who HAVE ridden in an EV are "Very Likely" to consider one for their next purchase.
In other words, simply riding in an EV correlates with purchase consideration nearly 3X HIGHER.
Increase shopper interest in an EV purchase by giving people more opportunities to get into the product first-hand and…
This is just a taste of the wealth of information the ‘24 EVC Annual Deep Dive report offers subscribing clients to boost EV sales with feedback from over 24,000 new-vehicle shoppers.