In the midst of an increasingly tumultuous EV landscape, EV home charging in 2025 emerges as a bright spot for all stakeholders. With the risk of incentives disappearing, public charging infrastructure that isn’t keeping pace with EV sales and a competitive EV market for OEMs, home charging will be an important aspect of the EV ownership experience for automakers and retailers alike to focus their marketing efforts on this year.
What exactly do owners love about the EV home charging experience?
#1 The Convenience Factor
The ease of charging at home remains the most satisfying aspect of owning an EV in 2025, according to the J.D. Power 2025 U.S. Electric Vehicle Experience (EVX) Ownership Study.
And with the majority of charging occurring at home, that’s a level of convenience that just can’t be matched by ICE vehicles.
#2 The Savings Factor
The cost savings associated with charging vehicles at home will only become more important in 2025, if EV purchase incentives are discontinued.
J.D. Power data estimates that EV owners are spending $.05 per mile on average when utilizing home charging.
In contrast, the latest figures from the U.S. Energy Information Administration have national gasoline prices at an average of $3.08 per gallon. At that rate, if an ICE vehicle averages 25 miles per gallon, it would cost about $.12 per mile.
In other words, EV home charging in 2025 is estimated to cost less than half as much as fueling an ICE vehicle—a powerful motivation for consumers in the economic environment of 2025. However, residential electric rates vary greatly by utility provider and geographic area, and data shows that many EV owners are not maximizing their cost savings. This year’s study will explore these topics in more detail.
While these two factors can be broadly applied across EV marketing pushes, the home charging experience isn’t the same for everyone and varies widely based on the brand of home charger.
In order to truly promote a positive customer experience and stand out with consumers, home charging providers and automakers alike need to understand what consumers are looking for with their home charging experience, and how their solutions stack up against the competition.
That’s why the J.D. Power 2025 U.S. Electric Vehicle Experience (EVX) Home Charging Study measures overall customer satisfaction with Level 1 Portable, Level 2 Portable and Level 2 Permanently-Mounted home chargers based on a robust list of key attributes:
Learn more about our Home Charging data