EV app usage continues to increase year-over-year as the app increasingly becomes part of the EV ownership experience. However, there are some EV owners not using apps. Those drivers are missing out on a valuable tool to make their EV customer journey a success. So what's the hang-up?
#1 Unwilling to pay
36% of EV owners say they don’t want to incur costs to use their EV smartphone app, making this the leading barrier to adoption.
#2 App speed
21% of EV owners say faster app performance would encourage them to use their app more frequently.
#3 Data privacy concerns
16% of respondents are hesitant on EV app usage due to concerns about how their data is handled.
The good news? This is less of a barrier than in 2024, when 21% of survey respondents expressed this concern.
#4 App lacks desired capabilities
Some EV owners feel their app doesn’t offer the features they need or expect.
#5 Unsure how to use the app
12% of respondents admit they’re unsure how to navigate or operate the app effectively.
What features are EV owners actually looking for? How does each OEM app stack up? The J.D. Power 2025 U.S. OEM EV App Report has the answers. Read the press release for more high-level insights on EV app usage!